Fashion is our passion. Unfortunately, the industry behind it is (still) considered one of the most environmentally damaging in the world.
VALORIA rethinks wardrobes the flexitarian way! Our unique range of hand-selected second-hand and vintage treasures and responsible design made in Austria is a new alternative to fast fashion, with statement potential.

Flexitarianism has been a common term in the food sector for several years. Flexitarians want to reduce the amount of meat they eat, but do not want to give up eating animal products altogether. They therefore buy their meat and fish products less often, but more selectively, in order to promote responsible and species-appropriate production through the consumption of high-quality goods.
VALORIA’s approach to flexitarian wardrobe follows a similar principle:

The most sustainable consumption of fashion is a purely circular economy , as promoted by buying second-hand and vintage fashion. Nevertheless, many of us want to wear a special, new piece of clothing every now and then.

We believe that if this garment has been produced responsibly from carefully selected materials, the occasional conscious purchase of a favorite piece is also justifiable. That's why VALORIA combines the best of the vintage and modern worlds to create a unique flexitarian statement wardrobe:

At VALORIA Vintage you will always find new, hand-selected second-hand and vintage pieces, and at VALORIA Collection our new designs, of course made from carefully selected materials and produced responsibly in Austria.

At VALORIA, we believe in the value of fashion as a cultural asset for our society . We are convinced of its important role as a versatile communication tool, status symbol, art form, as well as its power to express one's own personality. We believe that our appreciation, and that of our customers, for high-quality natural materials and genuine craftsmanship can make a big difference. And we want our customers to love our products and enjoy them for as long as possible.